Last Updated: July 20, 2026

At WOW! Factor AI ("Company," "we," "our," or "us"), we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines the types of information we collect, how we use it, with whom we share it, and your rights concerning your personal information.

By using our services, websites, submitting information, purchasing services, scheduling consultations, or interacting with our marketing communications (collectively, the "Services"), you acknowledge that you have reviewed this Privacy Policy. Where consent is required by applicable law, we will request it separately. Please read this Privacy Policy carefully.

1. Information We Collect

We collect several types of information from and about users of our Services, including:

  • Personal Information: Contact Information: such as name, email address, phone number, and postal address. Account Information: such as username, password, and other credentials used to access our Services.

  • Payment Information: such as billing addresses, transaction details, payment status, purchased services, and related records when you make a purchase or engage in a transaction with us. Complete payment card information is generally collected and processed directly by authorized third-party payment processors, and we typically do not store complete credit card numbers or security codes on our own systems.

  • Business Information: such as company name, role/title, industry-related information, business goals, marketing needs, project details, budgets, timelines, brand materials, and other information you provide in connection with our Services.

  • Communication Preferences: such as your preferences for receiving marketing materials, newsletters, promotions, updates, and other communications.

  • Communications and Submitted Content: such as emails, contact form submissions, consultation details, support requests, survey responses, testimonials, reviews, documents, images, videos, files, creative materials, and other content you submit to us.

  • Automatically Collected Information: Device Information: including your IP address, browser type, browser version, operating system, device type, approximate location derived from your IP address, referral source, and unique device identifiers.

  • Usage Data: such as time spent on our site, pages visited, links clicked, referral information, website interactions, conversion events, and other interactions with our Services.

  • Cookies and Similar Technologies: We may use cookies, web beacons, pixels, tags, local storage, server logs, software development kits, and other technologies to collect and store information about your usage patterns.

  • Information from Third Parties: We may receive personal information from third parties, such as business partners, referral sources, service providers, analytics providers, advertising platforms, social media platforms, professional networks, publicly available sources, or other parties authorized to provide the information.

  • Inferences and Preferences: We may infer professional interests, marketing preferences, likely business needs, or service interests from information you provide and your interactions with our Services.

  • Sensitive Personal Information: We do not intentionally request sensitive personal information unless it is reasonably necessary for a specific service, transaction, contractual obligation, legal obligation, or authorized business purpose. Please do not submit Social Security numbers, government identification numbers, medical information, financial account passwords, or other highly sensitive information unless we specifically request it through an appropriate secure process.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Our Services: to facilitate your access to our Services, manage your account, process transactions, fulfill your requests, schedule consultations, prepare proposals, deliver projects, and provide customer support.

  • To Improve Our Services: to analyze how users interact with our website and Services, identify trends, measure performance, develop new services, and make improvements based on this data.

  • Marketing and Communication: to send you newsletters, updates, promotions, insights, event information, or other marketing communications where permitted by law. You can opt out of promotional communications at any time.

  • Personalization: to tailor content, communications, recommendations, advertising, and Services based on your preferences, interests, business needs, and usage patterns.

  • Project and Client Management: to manage client relationships, contracts, invoices, service delivery, creative production, marketing campaigns, reporting, and related business activities.

  • Analytics and Measurement: to understand website traffic, measure advertising performance, evaluate campaign effectiveness, monitor conversions, and improve the customer experience.

  • Artificial Intelligence and Automation: to support research, analysis, strategy, content development, creative production, personalization, reporting, workflow automation, and other business functions, subject to the safeguards described in this Privacy Policy.

  • Legal Compliance: to comply with applicable laws, regulations, legal processes, tax obligations, accounting requirements, regulatory requests, or government requests.

  • Security and Fraud Prevention: to monitor and prevent fraud, abuse, unauthorized activities, malicious behavior, security incidents, and violations of our agreements or policies.

  • Business Operations: to maintain records, conduct audits, manage vendors, protect legal rights, resolve disputes, enforce agreements, and support mergers, acquisitions, financing, restructuring, or other business transactions.

3. Sharing Your Information

We may share your personal information with:

  • Service Providers: third-party vendors and service providers that assist us in operating our business, such as payment processors, website and ecommerce providers, hosting services, cloud storage providers, email platforms, scheduling platforms, video conferencing services, analytics providers, marketing partners, advertising platforms, social media platforms, artificial intelligence providers, automation platforms, creative technology providers, customer relationship management systems, cybersecurity providers, professional advisers, contractors, and IT support.

  • Affiliates: our affiliated entities, authorized contractors, collaborators, and business partners for legitimate business and operational purposes.

  • Business Transfers: in the event of a merger, acquisition, financing, restructuring, bankruptcy, reorganization, sale of assets, or similar transaction, your personal information may be disclosed or transferred as part of that transaction.

  • Legal Requirements: to comply with legal obligations, enforce our Terms of Service or other agreements, respond to lawful government requests, investigate fraud or security incidents, or protect our rights, property, safety, and the rights, property, and safety of others.

  • With Your Consent or Direction: when you provide consent, direct us to share information, intentionally interact with a third party through our Services, or authorize disclosure for another purpose.

  • We do not sell your personal information to third parties for monetary consideration. However, certain privacy laws may broadly define "sale," "sharing," or "targeted advertising" to include disclosures involving advertising cookies, analytics identifiers, or cross-context behavioral advertising. Where applicable, you may have the right to opt out of these activities.

  • We do not knowingly sell or share the personal information of individuals under 16 years of age.

4. Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

  • Access and Confirmation: You may request confirmation of whether we process your personal information and request access to the personal information we hold about you.

  • Correction: You may request that we correct personal information that is inaccurate or incomplete.

  • Deletion: You may request that we delete your personal information, subject to certain legal, contractual, security, accounting, and operational exceptions.

  • Data Portability: You may request a copy of certain personal information in a structured, commonly used, machine-readable format.

  • Restriction and Objection: Where applicable, you may request that we restrict certain processing or object to processing based on legitimate interests.

  • Opt-Out of Targeted Advertising, Sale, or Sharing: Where applicable, you may request to opt out of processing for targeted advertising or certain activities legally defined as selling or sharing personal information.

  • Opt-Out of Profiling: Where applicable, you may request to opt out of certain profiling used to make decisions that produce legal or similarly significant effects.

  • Withdraw Consent: Where we rely on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.

  • Opt-Out of Marketing Communications: You can opt out of receiving promotional emails by following the unsubscribe instructions included in our emails or contacting us directly. We may continue to send transactional, contractual, security, project-related, or administrative communications.

  • Appeal: Where applicable law provides an appeal right, you may appeal our denial of a privacy request by contacting us and clearly stating that you are submitting a privacy appeal.

  • Non-Discrimination: We will not unlawfully discriminate against you for exercising applicable privacy rights.

  • Do Not Track and Global Privacy Control: Our website may not respond to traditional "Do Not Track" browser signals. Where legally required and technically supported, we will process recognized universal opt-out mechanisms, including Global Privacy Control signals, in accordance with applicable law.

  • If you wish to exercise any of these rights, please contact us using the details provided in Section 9 below. We may request information reasonably necessary to verify your identity and process your request. Authorized agents may submit requests where permitted by law, subject to verification and proof of authorization.

  • Privacy rights are subject to applicable legal limitations and exceptions. We may deny or limit a request when permitted or required by law and will provide an explanation where legally required.

5. Cookies and Tracking Technologies

We use cookies, pixel tags, web beacons, analytics tools, local storage, server logs, and other tracking technologies to collect information about your interactions with our Services. These technologies enable us to:

  • Recognize you when you return to our website.

  • Operate, maintain, secure, and improve our website.

  • Remember your settings, preferences, account details, and shopping activity.

  • Analyze trends, website traffic, performance, conversions, and user behavior.

  • Measure the effectiveness of advertisements, referrals, campaigns, and marketing communications.

  • Provide customized content, recommendations, and advertising.

  • We may use strictly necessary cookies, preference cookies, analytics cookies, performance cookies, and advertising cookies. Where applicable law requires consent for nonessential cookies, we will request consent through available cookie controls.

  • You can manage your cookie preferences through available website controls and your browser settings. However, disabling cookies may affect the functionality, performance, security, or availability of certain Services.

6. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, provide our Services, maintain client and transaction records, comply with tax, accounting, contractual, and legal obligations, resolve disputes, prevent fraud, protect our rights, and enforce our agreements. Retention periods may vary depending on the category and sensitivity of information, the nature of our relationship with you, contractual requirements, available technical systems, and applicable law. Once we no longer have a legitimate business or legal need for your information, we may securely delete, destroy, aggregate, or anonymize it. Backup copies may remain for a limited period until overwritten or deleted through ordinary system processes.

7. Security of Your Information

We implement reasonable administrative, technical, contractual, and organizational safeguards designed to protect your personal information from unauthorized access, disclosure, loss, misuse, alteration, and destruction. These safeguards may include secure hosting, encrypted connections, access controls, authentication measures, vendor review, confidentiality obligations, data minimization practices, account monitoring, security maintenance, and incident response procedures. However, no security system, method of transmission, or method of storage is impenetrable, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials, passwords, and devices.

8. Children’s Privacy

Our Services are designed for businesses and adults and are not directed to individuals under the age of 13. We do not knowingly collect personal information online from children under the age of 13 without legally required parental authorization. If we discover that we have inadvertently collected personal information from a child under the age of 13, we will take reasonable steps to delete such information as soon as possible. If you believe a child has provided personal information to us, please contact us using the information below.

9. Contact Information

If you have any questions or concerns about this Privacy Policy, wish to exercise a privacy right, or have questions regarding our practices concerning your personal information, please contact us at:

Please include "Privacy Request" in your message and identify the state or country in which you reside. Do not submit passwords, payment card numbers, Social Security numbers, or other highly sensitive personal information through an unsecured contact form or ordinary email.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technologies, business practices, legal requirements, or regulatory guidance. When we update the policy, we will post the revised version and update the "Last Updated" date at the top. We may provide additional notice when legally required or when a change is material. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, disclose, and protect personal information.

11. Jurisdiction and Cross-Border Transfers

WOW! Factor AI operates in the United States and may work with clients, service providers, contractors, business partners, and technology platforms located in the United States and other countries. Your personal information may therefore be transferred to, stored in, accessed from, or processed in a country different from your country of residence. The privacy and data protection laws of those countries may differ from those in your jurisdiction.

Where applicable law requires safeguards for an international transfer, we may rely on approved contractual clauses, adequacy decisions, contractual necessity, consent, vendor safeguards, or another legally recognized transfer mechanism.

By continuing to use our Services, you acknowledge that you have reviewed and understood this Privacy Policy. Where applicable law requires consent for a particular transfer or processing activity, we will request that consent separately.

12. Artificial Intelligence and Automated Technologies

As an AI-powered marketing agency, WOW! Factor AI may use artificial intelligence, machine learning, automation, generative AI, language models, analytics technologies, and related tools to support research, strategy, content development, creative production, image and video production, personalization, search analysis, workflow automation, data organization, reporting, campaign optimization, and client services.

We believe artificial intelligence should strengthen human creativity and strategic judgment rather than replace responsible human leadership. AI-assisted materials may be reviewed, edited, approved, refined, or rejected by human professionals before they are used or delivered.

We take reasonable steps to avoid submitting confidential, proprietary, sensitive, or personally identifiable client information to publicly accessible artificial intelligence systems unless authorized, reasonably necessary to provide the requested Services, and subject to appropriate safeguards.

WOW! Factor AI does not intentionally sell client-confidential information for the purpose of training third-party public AI models. However, third-party artificial intelligence providers may process submitted information according to their own contracts, settings, data retention practices, and privacy policies.

We do not intend to use solely automated decision-making to make decisions that produce legal or similarly significant effects concerning individuals without appropriate notice, safeguards, consent, or human review where required by applicable law.

13. Legal Bases for Processing

Where the General Data Protection Regulation, United Kingdom data protection law, or a similar legal framework applies, we may process personal information based on one or more of the following legal bases:

  • Performance of a Contract: when processing is necessary to provide requested Services, manage a client relationship, fulfill a purchase, or take requested steps before entering into a contract.

  • Legitimate Interests: when processing is reasonably necessary to operate and improve our business, communicate with prospects and clients, protect our Services, prevent fraud, measure performance, develop services, and market our business, provided those interests are not overridden by applicable privacy rights.

  • Consent: when you have provided consent for specific processing, including certain marketing communications, cookies, advertising technologies, or other activities where consent is legally required.

  • Legal Obligations: when processing is necessary to comply with tax, accounting, regulatory, judicial, law enforcement, or other legal obligations.

  • Protection of Rights and Vital Interests: when processing is reasonably necessary to protect an individual, property, security, legal rights, safety, or vital interests.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing completed before consent was withdrawn.

14. Colorado and Other United States State Privacy Rights

Where the Colorado Privacy Act applies, Colorado consumers may have rights to access, correct, delete, and obtain a portable copy of certain personal data. Colorado consumers may also have the right to opt out of the sale of personal data, targeted advertising, and certain profiling used to make decisions that produce legal or similarly significant effects.

Colorado consumers may have the right to appeal our denial of an eligible privacy request. Instructions for submitting an appeal will be included in an applicable denial response.

Residents of California and other states with comprehensive privacy laws may have similar or additional rights, depending on applicable legal thresholds, exemptions, effective dates, and the nature of our relationship with the individual.

15. California Privacy Rights

Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies, California residents may have the right to:

  • Know the categories and specific pieces of personal information collected about them.

  • Know the categories of sources, business purposes, and categories of recipients associated with their personal information.

  • Request deletion of certain personal information.

  • Request correction of inaccurate personal information.

  • Opt out of certain sales or sharing of personal information.

  • Limit certain uses or disclosures of sensitive personal information, where applicable.

  • Receive equal service and pricing when exercising applicable privacy rights.

We do not currently offer financial incentives or price differences specifically in exchange for retaining, selling, or sharing personal information. If we introduce such a program, we will provide any notice and consent required by applicable law.

16. European Economic Area, United Kingdom, and Switzerland

Where applicable European, United Kingdom, or Swiss data protection law applies, individuals may have rights to receive information about processing, access personal data, correct inaccurate information, request erasure, restrict processing, object to processing, receive certain information in a portable format, withdraw consent, object to direct marketing, receive information regarding certain automated decisions, and submit a complaint to an applicable data protection authority.

When information is required to enter into or perform a contract, failure to provide the requested information may prevent us from delivering the applicable Services.

17. Shopify, Payment Processing, Analytics, Scheduling, and Third-Party Services

Our website may be hosted or supported by Shopify and other website, ecommerce, hosting, security, or technology providers. Purchases may be processed by Shopify Payments, Stripe, PayPal, or other authorized payment processors, depending on the payment options available at the time of purchase.

We may use third-party services for analytics, advertising, communications, scheduling, video meetings, social media, customer relationship management, cloud storage, creative production, artificial intelligence, and website optimization. Depending on our current technology configuration, these providers may include Google, Meta, LinkedIn, Microsoft, Calendly, Shopify, YouTube, Pinterest, TikTok, or similar providers.

These third parties may collect or process information such as your device information, browser information, IP address, page visits, referral source, conversion events, transaction information, scheduling details, and interactions with embedded content. Their processing is governed by their own privacy policies, contracts, and terms.

Our Services may contain links to external websites, platforms, applications, or embedded services. We do not control and are not responsible for the privacy, security, content, or business practices of third parties. We encourage you to review their privacy notices before providing personal information.

This Privacy Policy is intended to explain our privacy practices and support compliance with applicable privacy and data protection requirements, including the General Data Protection Regulation, the California Consumer Privacy Act as amended, the Colorado Privacy Act, and other applicable laws. The applicability of any particular law depends on relevant legal thresholds, exemptions, jurisdictions, and our actual processing activities.