Featured Global B2B Case Study
New Tech Machinery The World’s Finest Portable Rollforming Equipment
A comprehensive global B2B marketing campaign created to expand New Tech Machinery’s international presence, generate qualified sales opportunities, strengthen its worldwide brand, and accelerate measurable revenue growth across key global markets.
New Tech Machinery is a global manufacturer of portable rollforming equipment serving construction, metal roofing, and related industries. The campaign unified the company’s international brand while creating market-specific strategies for customers, distributors, and industry professionals across Europe, Latin America, and Africa.
Global Campaign Return
12,341%
“The World’s Finest Portable Rollforming Equipment” campaign exceeded all revenue goals and generated a 12,341% return on investment—making it the most profitable and effective marketing campaign in NTM’s 20-year history.
600%+
Increase in Sales Leads
4
Priority Global Markets
6 Months
Lead Growth Timeline
01
The Challenge
New Tech Machinery needed a global marketing strategy capable of increasing brand awareness, generating qualified leads, and supporting sales growth across diverse international markets. The campaign also needed to maintain a consistent global identity while adapting communication for different regions and audiences.
02
The Strategy
A comprehensive B2B growth strategy was developed for priority European, Latin American, and African markets, including Russia, Brazil, Ghana, and South Africa. The strategy connected brand positioning, lead generation, public relations, digital marketing, and sales support into one global system.
03
The Execution
The multi-channel campaign included lead generation, public relations, advertising, sales collateral, trade show design and management, website development, video, social media, SEM, SEO, email marketing, and Google Ads campaigns.
Integrated Global Marketing
One worldwide brand connected across every major customer touchpoint.
The campaign aligned digital marketing, trade shows, public relations, advertising, content, sales communication, and lead-generation systems under one consistent global message. Each channel reinforced NTM’s reputation for quality, portability, precision, and industry-leading rollforming technology.
GLOBAL
B2B Growth Campaign
01
Lead Generation
Targeted campaigns designed to attract and convert qualified
prospects.
02
Digital Marketing
SEO, SEM, email, Google Ads, website, video, and social media.
03
Sales Enablement
Collateral, messaging, trade shows, and tools supporting global
sales teams.
04
Brand Expansion
Consistent positioning adapted for international markets and
audiences.
The Result
Record-breaking ROI and more than 600% growth in qualified sales leads.
“The World’s Finest Portable Rollforming Equipment” global marketing campaign exceeded all revenue objectives, generated a 12,341% ROI, and increased sales leads by more than 600% within six months. The campaign became the single most profitable and effective marketing and lead-generation initiative in New Tech Machinery’s 20-year history.
Build Your Next Global Growth Campaign
Turn stronger positioning and smarter lead generation into measurable worldwide growth.
CAMPAIGN INCLUDED:
WEBSITE | DIGITAL MARKETING | SOCIAL MEDIA MARKETING | EMAIL MARKETING | BRANDING STRATEGY | TRADE SHOW GRAPHICS | ADVERTISING | PRINT COLLATERAL | DIRECT MAIL | ENVIRONMENTAL GRAPHICS
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