Founded by marketing strategist and creative director James Vaughan, Medallion Design International was a Colorado-based branding, design, and marketing communications firm serving clients across local, national, and international markets.
Medallion began as a design-driven studio and grew into a full-service marketing firm. Its approach combined brand strategy, visual storytelling, advertising, publishing, digital communications, tourism marketing, and campaign execution into one integrated system.
Medallion began as a graphic design and marketing communications studio focused on helping organizations build stronger, more distinctive, and more memorable brands.
The company evolved into a full-service marketing firm specializing in branding, advertising, publishing, tourism marketing, digital communications, trade-show marketing, and integrated campaigns.
Medallion supported organizations across tourism, hospitality, transportation, entertainment, education, manufacturing, technology, space, and professional services.
The strategy, creativity, relationships, and global experience developed through Medallion Design International ultimately became the foundation for WOW FACTOR AI.
Medallion Design International established the creative and strategic principles that still guide WOW FACTOR AI today: understand the audience, simplify the message, build a powerful brand, and create measurable results.
Experience across tourism, hospitality, transportation, education, manufacturing, entertainment, technology, and the global space industry.
Featured Tourism Case Study
A results-driven international branding campaign developed to strengthen Colorado’s global tourism presence, reach priority international travelers, and establish a consistent, high-quality brand message across every campaign channel.
The international branding campaign targeted three priority tourism markets: the United Kingdom, Germany, and South Korea. A unified, results-driven approach ensured consistent messaging, creative quality, and production standards across every form of campaign media.
Revenue Growth Achieved
Denver International Airport and Colorado Ski Country USA needed a powerful international campaign capable of increasing destination awareness while maintaining a consistent Colorado tourism brand across multiple countries, publications, and marketing platforms.
The campaign targeted the United Kingdom, Germany, and South Korea with localized marketing collateral and advertising designed to strengthen Colorado’s position as one of the world’s premier ski and tourism destinations.
Campaign materials and advertising were developed for leading publications, including Bunte, Die Welt, Condé Nast Traveler, Financial Times, GEO Saison, Media International, Telegraph, and The London Times.
International Travel Trade Marketing
The Result
“The World’s Premier Ski Destination” campaign significantly increased brand recognition in the United Kingdom, Germany, and South Korea while strengthening Colorado’s image as a premier global tourism destination. During the publication’s second year, all phases of publishing, production, marketing, and advertising sales were managed—successfully increasing Colorado Ski Country USA’s revenue by more than 120% over the first year.
Build Your Next Tourism Growth Campaign
